Oren Kaniel
Oren Kaniel Aug 14, 2020

During COVID-19, we are reflecting on how best to support our customers, partners and the ecosystem as a whole. In recent months, we’ve released a “New Normal” productivity and effectiveness package, we present our beta version of the incrementality product, the pioneering partnership with Facebook for the measurement of in-app ad ROAS and, today, it is with great pleasure that I present the Zero.

So what is Zero?

At one of our MAMA events last year, a CMO I spoke to introduced me to the “Zero Budget Marketing” mentality: Imagine your company’s marketing budget was zero, what would you do? As we have seen, COVID-19 has made this concept a reality for many companies.

Some of my best, most creative and impactful ideas came to life when I myself was following a “Zero Budget Marketing” mentality. With no budget, you MUST use only your imagination and creativity to win. While money is, in some ways, a commodity, innovation and creativity are about using the unique resources of your brand and your company.

As we work with thousands of marketers around the world, we’ve followed the incredible achievements they achieve when they use our engagement products and APIs creatively and innovatively. This made us focus on our own innovation and support for brands, addressing the basic and most important aspects of marketing: creating organic demand and transforming visitors into engaged users.

Today, I am excited to announce Plan Zero. Zero is aimed at developers, product managers and marketers. It offers free, state-of-the-art software tools and APIs, driving brands’ growth and improving their proprietary and organic media strategies. Plan Zero includes the powerful tools from AppsFlyer’s full engagement suite, all free of charge: Our OneLink deep linking technology, seamless web-to-app and social media-to-app user journeys, Smart Banners, referrals and invites users, SMS, QR codes, cross promotions and more.

COVID-19 forced us to rethink our marketing strategies and get back to basics. Companies need to focus on having a very good product and initial experience, using their best resources: their own media, website, social networks and loyal user base.

This is the ideal time for brands to get creative and grow their business at no cost. We are proud to offer our technology to product managers and application developers free of charge, including open APIs that can be used to delight and engage new and acquired customers.

Take a test run (you can get started in a few minutes, no payment details required), and let us know what you think!

Oren

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